郑州欧美同学会中部海创中心的设立，是统一战线锚定“两个确保”、实施“十大战略”的具体行动，是服务国家创新高地建设的重要抓手，也是引进海内外高端人才团队、助力河南高质量发展的有益探索，未来将成为助力留学人员来豫创新创业的新平台。
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SURE Design承担了郑州欧美同学会中部海创中心的整体设计，包含室内外标识导视系统、室内展厅、公共区改造等三大模块。
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郑州欧美同学会中部海创中心室内外标识系统的设计主张打造清晰的昭示系统，其中感官界面的细节，展现出海创中心的热情、活力与国际化。不仅有效地帮助大家指引识别不同的区域、设施与服务，同时也成为海创中心的精神媒介与象征，为其增加独特的艺术性与美感。
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在办公空间的整体改造上，以实用性为出发点，弱化了整个空间的硬装部分，从软装、色彩、灯光等方面提升了整体的办公氛围。通过极简色彩和元素的组合，对内部空间进行解构与重塑，强化了内部空间与整体空间的关联性，营造出充满包容、松弛、活力、多元的办公空间，从而激发归国学子的创业热情。
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室内展厅设计以“河南航空港区解读、欧美同学会发展史、河南欧美同学会基本情况、郑州欧美同学会中部海创中心介绍”四大板块进行内容搭建，通过图、文、形的方式对欧美同学会进行展示描述，吸引来访者驻足观看，实现郑州欧美同学会中部海创中心其对外交流、展示的平台功能。
主持设计师：张烁
项目设计师：鲁丹阳
项目设计师：鲁丹阳
设计师：鲁丹阳
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内容：展厅整体设计、标识导视设计
周期：2023年9月-2023年11月
客户：欧美同学会中部海创中心
周期：2023年9月-2023年11月
客户：欧美同学会中部海创中心
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空间摄影：ACF
The establishment of Chinese Overseas Educated Scholars Association is a concrete action of the United Front to anchor the "two ensures" and implement the "ten strategies", an important hand to serve the construction of the national innovation highland, and a useful exploration to introduce high-end talents from home and abroad and help Henan to develop at a high quality. It is also a useful exploration of introducing high-end talent teams from home and abroad and helping Henan's high-quality development, and will become a new platform for helping overseas Chinese students to come to Henan for innovation and entrepreneurship in the future.
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SURE Design undertook the overall design of Chinese Overseas Educated Scholars Association, which includes three modules: indoor and outdoor signage and guidance system, indoor exhibition hall, and public area renovation.
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The design of the indoor and outdoor signage system of Chinese Overseas Educated Scholars Association advocates the creation of a clear signage system, in which the details of the sensory interface show the enthusiasm, vitality and internationalization of the HCC. It not only effectively helps people to identify different areas, facilities and services, but also becomes the spiritual medium and symbol of the Center, adding unique artistry and aesthetics to it.
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In the overall renovation of the office space, with practicality as the starting point, the hard decoration part of the whole space was weakened, and the overall office atmosphere was enhanced in terms of soft furnishings, colors and lighting. Through the combination of minimalist colors and elements, the internal space is deconstructed and reshaped, the correlation between the internal space and the overall space is strengthened, and an office space full of tolerance, looseness, vitality, and diversity is created, so as to stimulate the entrepreneurial enthusiasm of returning students.
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The design of the indoor exhibition hall is based on the four sections of "interpretation of Henan air port area, history of European and American reunion, basic situation of European and American reunion in Henan, introduction of Chinese Overseas Educated Scholars Association", which describes the European and American reunion through the display of diagrams, texts and shapes and attracts visitors to stop and watch, thus realizing the concept of Chinese Overseas Educated Scholars Association and its externalization and development. Zhengzhou European and American Alumni Association Central Ocean Innovation Center is a platform for external communication and display.
Principal Designer: Zhang Shuo
Project Designer: Lu Danyang
Designer: Lu Danyang
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Content: Overall design of showroom, signage and visualization design
Period: September 2023-November 2023
Customer: Chinese Overseas Educated Scholars Association
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Space Photography: ACF
